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Global Business Engineering,
The programme is an interdisciplinary engineering programme aimed at marketing and selling products and projects across cultural and language boundaries. Focus is on exporting, globalisation and international trade, as well as gaining insights into and understanding of other cultures.
In the programme, I worked in the cross-fields between technology, language and economics. I learned how to devise export strategies that are favourable for a given corporation, that is, it can sell its products on the world market.
The programme is structured into four main subject areas:
- Natural science subjects, such as Mathematics, Physics, chemistry, Work Environment and External Environmental Studies, and Multimedia
- Engineering subjects, such as Material Studies, Studies in Force, Machinery, Process Technology, Electronics and Micro-processing Technology. Additional subjects a Integrated Product Development, Internet and Object-oriented Programming and Design, E-Business and Business Development
- Economics and Marketing, for example, National and International Economics, and Operational and Marketing Economics. Also, Market Analysis, Financing, Export Marketing, Logistics, and Industrial Marketing
- Language, English is compulsory. The second chosen foreign language of study is German.
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